Tracking gives an overview of the success of any marketing campaign. It helps in understanding what is working for your business and what is not.
Tracking and monitoring are as important as developing marketing strategies. It helps in increasing the effectiveness of the plans executed by the businesses. Measuring consumer satisfaction, brand awareness, and the market response to new products and services can be tracked effectively.
Tracking through KPI (Key Performance Indicator) dashboard, CRM (Customer Relationship Management), Conversion through Ads, Phone tracking and measuring Website Analytics are the important means of tracking in a business. This will boost the decision making and bring in changes for the good.